Some of the greatest innovations don’t come from wanting to achieve lofty goals but rather from fixing the biggest mistakes.
The creation of Traceless has plugged the holes in the internet’s most significant cybersecurity weaknesses.
Traceless is an innovative platform that is a leader in cybersecurity. Traceless secures and protects its clients' data through phishing prevention and AI-driven detection tools. This software has proven flexible enough to protect the most prominent applications and has prevented thousands of disasters before they happened.
Despite Traceless’ clear-cut intentions of making the internet a safer space, the company's creation sprouted from an unexpected collaboration by its co-founders, Gene Reich & Peter Segerstrom.
Upon Gene and Peter’s building of Traceless, both have had deep experience working with a wide variety of IT.
Gene built his first IT business from the ground up shortly after graduating college. Before too long, Gene had created an impactful and prosperous business that helped numerous companies perfect their workflows and better manage their IT.
Meanwhile, Peter’s experience stemmed from the IT industry's creative side, starting first in music production before rising up and becoming the CTO of a prominent social media and ad tech company that increased the following of some of the world’s top celebrities.
Despite working in very different divisions of the technology industry, Gene and Peter’s connection came from recognizing that all IT faced the same issue: how do we protect against phishing attacks and ensure no sensitive data is left behind after it is transferred?
After discussing this challenge, the duo quickly decided to take action by building Traceless. Traceless swiftly raised the bar for IT industry safety standards and has helped numerous businesses defend themselves against phishing, Voice AI, account takeovers, and data exfiltration.
Gene & Peter continue to be pioneers of cybersecurity protection, leading their team of MSP and Technology industry veterans with years of experience leading IT, development, and managed services teams. As a company, they always strive to find new ways to make the internet safer.

